Posts tagged ‘market research’

Customer input from the social web.

Several months ago, I looked at some corporate initiatives to use social networking tools to interact with customers and learn what they have to say about a company’s products and services. I thought they were a bit pricy for midsize companies and predicted we would see lower cost options in the near future. The future is here.

SuggestionBox.com is currently in beta. It offers a simple, easy to use, online tool that makes it easy for customers to communicate their opinions, wants and needs and empowers companies to take action.

The pricing is right for midsize companies at $50/month or $495/year with a 30 day free trial and money back guarantee. The feature set is pretty basic on the “suggester” side. Anyone can make a suggestion or rate suggestions made by others. The company can respond to suggesters with a thank you or request for clarification. And each suggestion can be marked as implemented, coming soon, under review or filed away.

in a comment to my earlier post, an IdeaStorm manager suggested the power of their solution was on the back end. This may be so, but at $5 per user, this power requires a significantly larger investment.

Vivek Bhaskaran, CEO of Survey Analytics, developers of QuestionPro and IdeaScale commented on one of my earlier posts. He said, “I think the model of charging per user (or per idea) is NOT how we plan on marching down. We’ll have flat fee of anywhere between Free (yes), $15/Month and $199/Month.”

Here are some examples of who/how IdeaScale is being used:

www.askthespeaker.org (Politics)
www.choicehotels.ideascale.com (Large Biz)
www.buglabs.ideascale.com (Small Biz)

August 18, 2008 at 7:56 am 2 comments

Sorry, this is a trick question.

When was the last time you had an impartial, dispassionate assessment of your marketing program? You get a dispassionate assessment every time a potential customer takes a look at one of your ads or visits one of your websites. Every time an editor scans a press release or one of your own sales reps decides to use (or toss) another piece of collateral.

Unfortunately, none of these people is likely to volunteer an honest appraisal of your work—yet their honest appraisal is (should be) monumentally important to you.

As a coach and consultant (ad agency creative director in a past life), I have used a four-step process for extracting useful opinions about marketing programs and materials. Try them, they work…

Continue Reading April 23, 2008 at 6:05 am Leave a comment


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