Posts tagged ‘ebusiness’

Customer input from the social web.

Several months ago, I looked at some corporate initiatives to use social networking tools to interact with customers and learn what they have to say about a company’s products and services. I thought they were a bit pricy for midsize companies and predicted we would see lower cost options in the near future. The future is here. is currently in beta. It offers a simple, easy to use, online tool that makes it easy for customers to communicate their opinions, wants and needs and empowers companies to take action.

The pricing is right for midsize companies at $50/month or $495/year with a 30 day free trial and money back guarantee. The feature set is pretty basic on the “suggester” side. Anyone can make a suggestion or rate suggestions made by others. The company can respond to suggesters with a thank you or request for clarification. And each suggestion can be marked as implemented, coming soon, under review or filed away.

in a comment to my earlier post, an IdeaStorm manager suggested the power of their solution was on the back end. This may be so, but at $5 per user, this power requires a significantly larger investment.

Vivek Bhaskaran, CEO of Survey Analytics, developers of QuestionPro and IdeaScale commented on one of my earlier posts. He said, “I think the model of charging per user (or per idea) is NOT how we plan on marching down. We’ll have flat fee of anywhere between Free (yes), $15/Month and $199/Month.”

Here are some examples of who/how IdeaScale is being used: (Politics) (Large Biz) (Small Biz)

August 18, 2008 at 7:56 am 2 comments

10 business problems you can solve on the internet.

Most of my clients own or manage midsize companies. Some are tech-savvy, others not so much. None are able to spend a great deal of time worrying about the details of their marketing programs, especially the design and operation of their company websites.

A few years ago, I developed a presentation that looks at web strategy from the 30 thousand foot level. It asks a simple question: What is the most important business problem you can solve on the internet? This slide show walks you through the process I use in strategic planning sessions or workshops for CEOs and marketing teams.

In an hour, the execs have a strategy they can communicate to techies and creatives.

May 30, 2008 at 1:35 pm Leave a comment

Walking the aisles of a virtual trade show.

There are things I like about going to a trade show: Looking at one nondescript booth after another and wondering what the heck business these people are in. Being invited to enter yet another prize drawing so the marketing manager can show the boss how many “leads” were collected at the event. Asking a question and watching the exhausted booth person search for answers that weren’t on the well rehearsed script.

Things I don’t like: The travel. (Just shoot me.) Walking the endless rows of nondescript booths wondering what the heck business these people are in. (It’s a love/hate thing.) Paying $12 for a steamed hot dog and a 3/4 oz bag of chips.

But I digress…

Continue Reading April 21, 2008 at 11:09 am Leave a comment

Does a company blog make sense?

Can blogging take the place of a company website? My take is that blogging can be an incredible waste of time, it can also be a useful marketing tool. I use my blog the way marketers used to use printed brochures… to support my message. I also have a “proper” website. I use them both to support my networking efforts as a marketing/internet strategy coach.

Midsize businesses can use blogging if they are able to afford the time and effort to create meaningful content.

Continue Reading April 19, 2008 at 2:21 pm Leave a comment

Ten Steps to Successful Online Marketing

A successful website can help your company cut costs, generate income and expand your horizons with new product and market opportunities. An unsuccessful website wastes precious time and resources. Worse, it can damage customer relationships and destroy business development opportunities.

The following ten steps will help CEOs and senior executives manage the development and implementation of successful ebusiness initiatives.

Continue Reading March 26, 2008 at 7:38 am Leave a comment

How To Avoid Common Website Mistakes

Companies have been building websites to support marketing, sales and customer service since 1994. Along the way, they have made a lot of mistakes that you can avoid… or repair.

Continue Reading March 24, 2008 at 8:11 am Leave a comment

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