High-tech incubator success story.

I was involved with VenturePoint from 1999 to 2002. We didn’t call it an “incubator, ” it was a Small Business Development Center.

I coached founder groups, lead seminars and workshops, facilitated group discussions, and helped VenturePoint staff and volunteers refine the coaching program.

From September 1999 to November 2002, the program generated $165.2 million in economic impact with an investment of $2.5 million. That’s a return on investment of $66 for every dollar spent.

This report was published by the Orange County (CA) Business Council in 2003.

Click the image to download a pdf.

November 27, 2012 at 9:22 am Leave a comment

What can TED talks teach business?

Maybe companies can build their brands by “sharing” them with others. http://ow.ly/eZCZ6

November 3, 2012 at 7:52 am Leave a comment

Effective advertising starts with a marketing strategy.

I was recently asked to deliver a presentation for solopreneurs and small business owners about effective advertising on $50 per week.

You must be able to answer these questions:

  • What problem do you solve? (pleasure delivered or pain relieved)
  • Who needs help solving that problem?
  • How much pain does the problem cause?
  • How much will they pay for a solution?
  • What are the best ways to reach people willing and able to pay?
  • What do they need to hear to consider your solution?
  • What is a new customer worth?
  • How much can you afford to risk?

(more…)

September 23, 2012 at 7:27 am Leave a comment

Forty percent of Americans live alone.

I saw an interesting piece on yesterday’s CBS Sunday Morning … “Live alone? You’re not alone.” It said that, “Roughly four out of ten households are single-person homes, in cities like Seattle (42 percent), San Francisco (39.7 percent), Denver (40.4 percent), and Cleveland (39.9 percent).”

“So who are these wonderful people? Well, one-third (34.5 percent) are 65 or over, and about half (48.3 percent) are between 35 and 64. And the women (17.2 million) outnumber the men (13.9 million).”

One of the people interviewed for the story called single people “indispensible.”

“They go out into the world like no one else does and spend time and money in bars and restaurants, in cafes, in gyms, in clubs,” he said. “They’re the ones who are most likely to go to public events – book readings, art classes, all kinds of public activities that give life to city streets.”

Interesting from many perspectives, but I see it as a marketer. How about you? How will this knowledge affect your marketing strategy?

May 21, 2012 at 8:38 am Leave a comment

This 2 minute video will make you smile.

During my years as a copy writer, creative director and marketing coach, I’ve learned that it’s not what we say that counts, but how we say it.

The video shows an instance of one person helping another use the most powerful words to solve a problem. That’s what successful content creators do and that’s why everyone else can use their help.

May 7, 2012 at 6:26 am 4 comments

Something to remember every time you say hello.

“People will never forget how you made them feel.”

… Maya Angelou

February 7, 2012 at 9:21 am Leave a comment

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