Ideas are cheap. Can you turn yours into a $million start-up?
Ideas are just ideas. An idea is the seed of a successful product or service. Without proper care and maintenance, it will not bloom. Ideas require solid research of the target market, a good strategy and a sound business plan, without which, ideas cannot go much further…. http://ow.ly/gBeue #MichaelFountain
Click the image below to download a PDF copy of my eBook, “The Winning CEOs Marketing Handbook.” If you like it, feel free to share it with other business owners, company presidents, and CEOs.
When was the last time you had an impartial, dispassionate assessment of your marketing program?
Sorry, this is a trick question.
You get a dispassionate assessment every time a potential customer takes a look at one of your ads or reads one of your brochures. Every time an editor scans a press release or one of your own sales reps decides to use (or toss) another piece of collateral.
Unfortunately, none of these people is likely to volunteer an honest appraisal of your work—yet their honest appraisal is (should be) monumentally important to you as a marketer. (more…)
During HBR’s 90th anniversary gala in New York on 11/27/2012, Howard Schultz asked, “Are. You. A bystander? Or are you a leader?”
Business leaders have no choice but to get involved in politics in a world where political gridlock is as real a threat to one’s business as your competitor’s new killer product or a hurricane bearing down on your warehouse. To do otherwise is not just short-sighted, it’s an abdication of responsibility. In fact, the pragmatizing influence of business might be just what Congress needs. As Howard Schultz challenged the executives in the audience last night: “We all know that something is wrong. We absolutely know it. Yet we’re sitting here as if everything is fine.”
When has more participation in our political system ever been a bad thing? Isn’t that what government “of the people, by the people, for the people” is supposed to be about?
Read more… http://ow.ly/gl38P
I coached founder groups, lead seminars and workshops, facilitated group discussions, and helped VenturePoint staff and volunteers refine the coaching program.
From September 1999 to November 2002, the program generated $165.2 million in economic impact with an investment of $2.5 million. That’s a return on investment of $66 for every dollar spent.
This report was published by the Orange County (CA) Business Council in 2003.
Click the image to download a pdf.