Posts filed under ‘social media’

Launch your video with TubeMogul

“Thanks to TubeMogul, launching and tracking a video marketing campaign to multiple sites at the same time can be both feasible and easy. TubeMogul gives publishers a single platform for mass video distribution to all the top media sites. Upload (up to) 12 sites at once, including YouTube, Google Video, Myspace, AOL, Vimeo, and more. Then, monitor when, where, and how often a video is played through your TubeMogul dashboard.”

Launch your video to multiple sites and track performance with TubeMogul | feed growth!.

August 18, 2008 at 5:47 pm Leave a comment

Customer input from the social web.

Several months ago, I looked at some corporate initiatives to use social networking tools to interact with customers and learn what they have to say about a company’s products and services. I thought they were a bit pricy for midsize companies and predicted we would see lower cost options in the near future. The future is here.

SuggestionBox.com is currently in beta. It offers a simple, easy to use, online tool that makes it easy for customers to communicate their opinions, wants and needs and empowers companies to take action.

The pricing is right for midsize companies at $50/month or $495/year with a 30 day free trial and money back guarantee. The feature set is pretty basic on the “suggester” side. Anyone can make a suggestion or rate suggestions made by others. The company can respond to suggesters with a thank you or request for clarification. And each suggestion can be marked as implemented, coming soon, under review or filed away.

in a comment to my earlier post, an IdeaStorm manager suggested the power of their solution was on the back end. This may be so, but at $5 per user, this power requires a significantly larger investment.

Vivek Bhaskaran, CEO of Survey Analytics, developers of QuestionPro and IdeaScale commented on one of my earlier posts. He said, “I think the model of charging per user (or per idea) is NOT how we plan on marching down. We’ll have flat fee of anywhere between Free (yes), $15/Month and $199/Month.”

Here are some examples of who/how IdeaScale is being used:

www.askthespeaker.org (Politics)
www.choicehotels.ideascale.com (Large Biz)
www.buglabs.ideascale.com (Small Biz)

August 18, 2008 at 7:56 am 2 comments

Who has time for social media?

I was scanning LinkedIN Answers the other day and noticed one too many gratuitous questions (like, “What’s your favorite color?”) and answers (like, “aquamarine”). Often, the answers were coming from the people who are listed as This Week’s Top Experts.

LinkedIN is a networking site for “professionals.” You’d think that professionals would want to put their best foot forward, make a good impression, start new relationships, enhance old ones.

I could understand making the effort to build one’s personal brand by helping some people out, making a good impression. I couldn’t understand what positive ROI would come from being silly in a networking context. And where do professionals get the time? So I asked a question: What do you think about people who have nothing to do but answer LinkedIN questions?

Some of the answers were interesting, especially one…

Continue Reading July 7, 2008 at 10:53 am 1 comment

Tapping the wisdom of customers.

In The Wisdom of Crowds, New Yorker business columnist James Surowiecki argues that “under the right circumstances, groups of ordinary people are remarkably intelligent, and are often smarter than the smartest people in them.” So, I was excited to read about Dell’s Idea Storm in Laurie Clemans’ blog.

Apparently, Dell has been inviting customers to share ideas for new/improved products and services for over a year. Anyone can register, post an idea and rate (promote or demote) ideas posted by others. and see what Dell is planing to develop. According to Clemans, “the Dell Community has contributed: 8,949 ideas, promoted 615,131 times, and posted 69,456 comments.”

Continue Reading March 29, 2008 at 10:13 am 1 comment

What do blogs have to do with marketing?

Confession: I didn’t really GET this whole Web 2.0 thing. Then, while doing a bit of what used to be called “research,” I found a 3 minute video. Amazing. Lee and Sachi LeFevre (aka Common Craft) have created a series of videos to explain some complicated ideas. They don’t treat their audience like “Dummys.” Instead, they simplify the message to make it understandable. Isn’t that the whole point of marketing, and the biggest challenge facing marketers? Hasn’t it always been?

Continue reading to view the video…

Continue Reading March 27, 2008 at 8:16 am 1 comment

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