Posts filed under ‘social media’
Maybe companies can build their brands by “sharing” them with others. http://ow.ly/eZCZ6
Since 2007, thousands of executives from around the world, across a wide range of industries and functional areas, have responded to a survey by McKinsey asking how their organizations are using Web 2.0 technologies. In 2009, McKinsey created a fascinating interactive tool that links the data from survey results and charts it interactively.
This interactive tool focuses on several of the survey’s core questions, from the technologies and tools companies view as most important to what kind of investments, if any, they plan to make in in the future. The survey examines the business use of 12 technologies and tools: blogs, mash-ups (a Web application that combines multiple sources of data into a single tool), microblogging, peer to peer, podcasts, prediction markets, rating, RSS (Really Simple Syndication), social networking, tagging, video sharing, and wikis.
Using the interactive presentation, you can track the performance of each technology through the years or customize the view to compare particular technologies side by side. It also contains an audio guide. Take a look and a listen.
from The Daily Stat | Harvard Business Review
Word of mouth is no longer just an intimate act: Consumers post product reviews online and disseminate opinions through social networks. McKinsey research indicates that in developed markets, word of mouth has its biggest impact when consumers decide which products to consider and when they’re actively evaluating products — at those moments, 18% and 19%, respectively, see it as the single most important factor influencing them. In developing markets, WOM is most significant at the moment of purchase (46%). In both kinds of markets, word of mouth is the only factor that ranks among the top three at every stage.
Source: A new way to measure word-of-mouth marketing | McKinsey
According to Deloitte data, 2009 was the year that social media bloomed for Baby Boomers, with nearly 47% of them actively maintaining a profile on the social web, which is up 15% from 2008. Further driving home that 2009 was the year of the social BB is the fact that from 2007 to 2008 there was barely a measurable change — just 1% — in that demographic’s adoption of social media.
Boomers also love Facebook far more than other social media sites, with 73% of the group claiming to maintain a Facebook profile, while only 13% have taken a liking to Twitter. We also find it somewhat shocking that only 13% identify themselves as active LinkedIn users. One would think that given their place in the professional world, Boomers would we more active on the professional site.
Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association RAMA survey conducted by BIGresearch.
The study found that women with children at home are more likely to use Facebook 60.3 percent, MySpace 42.4 percent and Twitter 16.5 percent than average adults 50.2 percent, 34.4 percent, 15.0 percent, respectively. Moreover, 15.3 percent maintain their own blog.“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA.
“Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”
OK, if you’re not a “hugger” you might not know what I mean. And, sheesh (!) that headline is old school, but bear with me. As a marketing coach, a big part of my day is asking questions, so here’s a biggie…
What should you be doing tomorrow that you aren’t doing today?
I asked questions, maybe this YouTube video contains the answers. You be the judge. Please leave a comment and tell me what you think.