Posts filed under ‘marketing’

The Winning CEOs Marketing Handbook.

Click the image below to download a PDF copy of my eBook, “The Winning CEOs Marketing Handbook.” If you like it, feel free to share it with other business owners, company presidents, and CEOs.

Cover Page | Marketing Handbook

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January 1, 2013 at 12:01 pm Leave a comment

We could all use a fresh pair of eyes.

When was the last time you had an impartial, dispassionate assessment of your marketing program?

Sorry, this is a trick question.

You get a dispassionate assessment every time a potential customer takes a look at one of your ads or reads one of your brochures. Every time an editor scans a press release or one of your own sales reps decides to use (or toss) another piece of collateral.

Unfortunately, none of these people is likely to volunteer an honest appraisal of your work—yet their honest appraisal is (should be) monumentally important to you as a marketer.  (more…)

December 24, 2012 at 9:33 pm Leave a comment

What can TED talks teach business?

Maybe companies can build their brands by “sharing” them with others. http://ow.ly/eZCZ6

November 3, 2012 at 7:52 am Leave a comment

Infographic: The CEO Gut

Or, the true value of instinct vs. market research…  (more…)

June 11, 2012 at 7:45 am Leave a comment

Forty percent of Americans live alone.

I saw an interesting piece on yesterday’s CBS Sunday Morning … “Live alone? You’re not alone.” It said that, “Roughly four out of ten households are single-person homes, in cities like Seattle (42 percent), San Francisco (39.7 percent), Denver (40.4 percent), and Cleveland (39.9 percent).”

“So who are these wonderful people? Well, one-third (34.5 percent) are 65 or over, and about half (48.3 percent) are between 35 and 64. And the women (17.2 million) outnumber the men (13.9 million).”

One of the people interviewed for the story called single people “indispensible.”

“They go out into the world like no one else does and spend time and money in bars and restaurants, in cafes, in gyms, in clubs,” he said. “They’re the ones who are most likely to go to public events – book readings, art classes, all kinds of public activities that give life to city streets.”

Interesting from many perspectives, but I see it as a marketer. How about you? How will this knowledge affect your marketing strategy?

May 21, 2012 at 8:38 am Leave a comment

This 2 minute video will make you smile.

During my years as a copy writer, creative director and marketing coach, I’ve learned that it’s not what we say that counts, but how we say it.

The video shows an instance of one person helping another use the most powerful words to solve a problem. That’s what successful content creators do and that’s why everyone else can use their help.

May 7, 2012 at 6:26 am 4 comments

Innocent eyes view brand images.

What does this tell you?

January 30, 2012 at 7:06 pm 2 comments

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