Posts filed under ‘ebusiness’
Last week, I attended a Think Tank session sponsored by NWEN, the Northwest Entrepreneur Network. The panelists discussed the iPhone ecosystem and marketplace. The three panelists had very different business models and app focus.
This morning, one of my fellow Think Tank committee members sent a link to a blog post by Box UK that analyzes and compares business models for web apps in general. Since “marketing” in its broadest sense includes all aspects of developing and delivering products into the marketplace, I offer the link here.
By far, the most successful business model thus far is based on advertising, where third-parties place clearly defined advertisements within the website/application. Variations include banners, text, inline, pop-over, interstitial, etc. Advertisers are charged by cost per click, cost per action, or cost per thousand impressions.
My wife likes gardening and she likes to bring her garden into the kitchen. Fresh herbs, root vegetables, fruits and berries. I am grateful for these things, but they are not the point of my story.
A few days ago, she received a greeting card in the mail. I recognized the logo on the card, so I assumed it was a “special offer” for a “special customer.” It was something far more powerful… a thank you card from Gardener’s Supply Company.
The copy thanked my wife for her recent order and welcomed her into Gardener’s Supply community. No special offers. No hype. Just gratitude. It made an immediate, positive impression.
Think about it. When you check out at the grocery store or your favorite retail shop, the clerk thanks you. Restaurant servers do the same. Online retailers often include a thank you message on their packing list or invoice, but it doesn’t make much of an impression. Does it?
Gardener’s Supply — a company willing to make an extra effort to deliver extraordinary customer service. Now that’s powerful marketing.