Posts filed under ‘branding’

Make shrinking dollars work very hard.

Seth Godin tells a great story…

25 years ago, driving cross country to go to my first day of work at Spinnaker Software I was the 30th employee I drove through Chicago. And I passed a Spinnaker billboard. Wow! This company was going somewhere if they had billboards all over the country. When I got to work in Boston two days later, I discovered that this was the one and only billboard they had in the country, strategically erected on the road to the big CES trade show.

When I read it, I thought how important it is for a company with limited resources — almost every company in today’s economy — to pick its battles well. One billboard on the right road at the right time. Brilliant!!

October 22, 2008 at 7:41 pm Leave a comment

Launch your video with TubeMogul

“Thanks to TubeMogul, launching and tracking a video marketing campaign to multiple sites at the same time can be both feasible and easy. TubeMogul gives publishers a single platform for mass video distribution to all the top media sites. Upload (up to) 12 sites at once, including YouTube, Google Video, Myspace, AOL, Vimeo, and more. Then, monitor when, where, and how often a video is played through your TubeMogul dashboard.”

Launch your video to multiple sites and track performance with TubeMogul | feed growth!.

August 18, 2008 at 5:47 pm Leave a comment

Does advertising really work?

Branding works!This morning, Karen Renzi blogged about a discovery she made last week in the sketches of her 5-year-old daughter. In her words, “In the top is a “house” on blue, next a “fan” on pink, and last but not least, on the orange: Verizon. Ahh, the power of the brand: inspiring young minds everywhere.”

Ha! By the mid-80s, I’d been in the ad agency biz for several years. I was cynical about the effectiveness of my own snappy copy and “stunning” visuals. I figured I knew all the “tricks” so I couldn’t be tricked myself. Then, I found myself in a Home Depot one Saturday morning. A guy asked what I thought of the lawn mower we were both looking at. I didn’t have a clue, had never owned this kind of mower, didn’t even have a lawn. But there I was, telling this guy all about it… selling the thing like I was gonna get some huge commission if he took one home.

Yes, it’s a little scary that Karen’s little one is drawing Verizon’s logo on a Post-It note, but it’s harmless enough. At least she’s not selling lawn mowers at Home Depot based on deeply engrained subliminal messages from the advertising team at Toro… yet. :-)

July 8, 2008 at 7:35 am Leave a comment

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