Posts filed under ‘strategic planning’
“No business plan survives its first contact with customers.” – Steve Blank
Want to learn more? Here’s an explanation of the business model canvas by Alex Osterwalder.
Or, the true value of instinct vs. market research… (more…)
I saw an interesting piece on yesterday’s CBS Sunday Morning … “Live alone? You’re not alone.” It said that, “Roughly four out of ten households are single-person homes, in cities like Seattle (42 percent), San Francisco (39.7 percent), Denver (40.4 percent), and Cleveland (39.9 percent).”
“So who are these wonderful people? Well, one-third (34.5 percent) are 65 or over, and about half (48.3 percent) are between 35 and 64. And the women (17.2 million) outnumber the men (13.9 million).”
One of the people interviewed for the story called single people “indispensible.”
“They go out into the world like no one else does and spend time and money in bars and restaurants, in cafes, in gyms, in clubs,” he said. “They’re the ones who are most likely to go to public events – book readings, art classes, all kinds of public activities that give life to city streets.”
Interesting from many perspectives, but I see it as a marketer. How about you? How will this knowledge affect your marketing strategy?
Some are. Some aren’t. Are you?
Ken Sethney [marketing coach]
from The Daily Stat | Harvard Business Review
The developing world’s two-billion-strong middle class will increase its annual spending from $6.9 trillion today to $20 trillion — twice current U.S. consumption — over the next decade, McKinsey research suggests. These consumers will give early winners a chance to gain lasting advantages, just as occurred when consumption first boomed in the developed world. In 17 product categories in the U.S., for example, McKinsey found that the 1925 market leader remained the top or number-two player for the rest of the century.
Click the image to learn more…