Posts filed under ‘strategic planning’
From business plan to business model.
“No business plan survives its first contact with customers.” – Steve Blank
Want to learn more? Here’s an explanation of the business model canvas by Alex Osterwalder.
What can TED talks teach business?
Maybe companies can build their brands by “sharing” them with others. http://ow.ly/eZCZ6
Infographic: The CEO Gut
Or, the true value of instinct vs. market research… (more…)
Forty percent of Americans live alone.
I saw an interesting piece on yesterday’s CBS Sunday Morning … “Live alone? You’re not alone.” It said that, “Roughly four out of ten households are single-person homes, in cities like Seattle (42 percent), San Francisco (39.7 percent), Denver (40.4 percent), and Cleveland (39.9 percent).”
“So who are these wonderful people? Well, one-third (34.5 percent) are 65 or over, and about half (48.3 percent) are between 35 and 64. And the women (17.2 million) outnumber the men (13.9 million).”
One of the people interviewed for the story called single people “indispensible.”
“They go out into the world like no one else does and spend time and money in bars and restaurants, in cafes, in gyms, in clubs,” he said. “They’re the ones who are most likely to go to public events – book readings, art classes, all kinds of public activities that give life to city streets.”
Interesting from many perspectives, but I see it as a marketer. How about you? How will this knowledge affect your marketing strategy?
