Posts filed under ‘marketing coach’

We could all use a fresh pair of eyes.

When was the last time you had an impartial, dispassionate assessment of your marketing program?

Sorry, this is a trick question.

You get a dispassionate assessment every time a potential customer takes a look at one of your ads or reads one of your brochures. Every time an editor scans a press release or one of your own sales reps decides to use (or toss) another piece of collateral.

Unfortunately, none of these people is likely to volunteer an honest appraisal of your work—yet their honest appraisal is (should be) monumentally important to you as a marketer.  (more…)

December 24, 2012 at 9:33 pm Leave a comment

This 2 minute video will make you smile.

During my years as a copy writer, creative director and marketing coach, I’ve learned that it’s not what we say that counts, but how we say it.

The video shows an instance of one person helping another use the most powerful words to solve a problem. That’s what successful content creators do and that’s why everyone else can use their help.

May 7, 2012 at 6:26 am 4 comments

Something to remember every time you say hello.

“People will never forget how you made them feel.”

… Maya Angelou

February 7, 2012 at 9:21 am Leave a comment

Innocent eyes view brand images.

What does this tell you?

January 30, 2012 at 7:06 pm 2 comments

Should you base prices on cost or value?

I just read a great post on Entrepreneur.com by Mark Stiving. “I continually find business owners price their products or services based on what they cost, versus what their customers are willing to pay. Even worse, I find businesses that base prices simply on what their competitors are able to get away with.” His advice:

  1. Listen to your customers.
  2. Know your competition.
  3. Be honest and fair in your self-evaluation.
  4. Recognize that customers are different from others.
Read more here.

November 15, 2011 at 6:25 pm Leave a comment

Build your personal board of directors.

Do you have a mentor? If so, that’s great. A one-to-one relationship with a more experienced business person can be very helpful. Now, imagine what it would be like to have a group of people, a personal board of directors, willing to help when you have to make tough decisions. Nurture relationships with people whose perspectives you respect and call them for advice when you need it. Just remember, the decisions are yours, but you can improve results with input from people who’ve been there, done that.

March 11, 2011 at 11:17 am Leave a comment

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