Posts filed under ‘marketing coach’

Infographic: The CEO Gut

Or, the true value of instinct vs. market research…  (more…)

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June 11, 2012 at 7:45 am Leave a comment

This 2 minute video will make you smile.

During my years as a copy writer, creative director and marketing coach, I’ve learned that it’s not what we say that counts, but how we say it.

The video shows an instance of one person helping another use the most powerful words to solve a problem. That’s what successful content creators do and that’s why everyone else can use their help.

May 7, 2012 at 6:26 am 4 comments

Something to remember every time you say hello.

“People will never forget how you made them feel.”

… Maya Angelou

February 7, 2012 at 9:21 am Leave a comment

Innocent eyes view brand images.

What does this tell you?

January 30, 2012 at 7:06 pm 2 comments

Should you base prices on cost or value?

I just read a great post on Entrepreneur.com by Mark Stiving. “I continually find business owners price their products or services based on what they cost, versus what their customers are willing to pay. Even worse, I find businesses that base prices simply on what their competitors are able to get away with.” His advice:

  1. Listen to your customers.
  2. Know your competition.
  3. Be honest and fair in your self-evaluation.
  4. Recognize that customers are different from others.
Read more here.

November 15, 2011 at 6:25 pm Leave a comment

Build your personal board of directors.

Do you have a mentor? If so, that’s great. A one-to-one relationship with a more experienced business person can be very helpful. Now, imagine what it would be like to have a group of people, a personal board of directors, willing to help when you have to make tough decisions. Nurture relationships with people whose perspectives you respect and call them for advice when you need it. Just remember, the decisions are yours, but you can improve results with input from people who’ve been there, done that.

March 11, 2011 at 11:17 am Leave a comment

When your ideas meet resistance, build bridges.

Harvard Business Review management tip…

When your good idea meets resistance, you may be tempted to push your agenda harder, convinced you can enlighten your ignorant audience. But, telling everyone you have the perfect answer rarely makes believers out of them.

Don’t despair. Instead, ask people to participate in shaping your idea, rather than expecting their unconditional buy in. Connect with them on their terms. Tell them what your vision is and then invite them to critique and add to it.

You’ll need to be open to other solutions and let go of your certainty that you’ve got it right. Chances are it will become a better idea and you’ll have more people on board to help you make it a reality.

adapted from The Leadership Learning Moment That Wasn’t
by Linda Hill & Kent Lineback

March 9, 2011 at 10:50 am Leave a comment

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