Posts filed under ‘CEO coach’

This 2 minute video will make you smile.

During my years as a copy writer, creative director and marketing coach, I’ve learned that it’s not what we say that counts, but how we say it.

The video shows an instance of one person helping another use the most powerful words to solve a problem. That’s what successful content creators do and that’s why everyone else can use their help.


May 7, 2012 at 6:26 am 4 comments

Something to remember every time you say hello.

“People will never forget how you made them feel.”

… Maya Angelou

February 7, 2012 at 9:21 am Leave a comment

Virtual collaboration has its limits.

“There’s a temptation in our networked age to think that ideas can be developed by email and iChat…That’s crazy. Creativity comes from spontaneous meetings, from random discussions.”

from Walter Isaacson’s book, Steve Jobs

January 31, 2012 at 8:18 am Leave a comment

It’s up to you and me.

Click image to view a short video.

November 28, 2011 at 2:53 pm Leave a comment

Should you base prices on cost or value?

I just read a great post on by Mark Stiving. “I continually find business owners price their products or services based on what they cost, versus what their customers are willing to pay. Even worse, I find businesses that base prices simply on what their competitors are able to get away with.” His advice:

  1. Listen to your customers.
  2. Know your competition.
  3. Be honest and fair in your self-evaluation.
  4. Recognize that customers are different from others.
Read more here.

November 15, 2011 at 6:25 pm Leave a comment

Live strong. Laugh often. Never give up.

Many thanks to Lary Coppola (mayor, publisher, car guy and grandfather par excellence) for posting this on Facebook.

Ken Sethney [marketing coach]

September 16, 2011 at 8:38 am Leave a comment

Build your personal board of directors.

Do you have a mentor? If so, that’s great. A one-to-one relationship with a more experienced business person can be very helpful. Now, imagine what it would be like to have a group of people, a personal board of directors, willing to help when you have to make tough decisions. Nurture relationships with people whose perspectives you respect and call them for advice when you need it. Just remember, the decisions are yours, but you can improve results with input from people who’ve been there, done that.

March 11, 2011 at 11:17 am Leave a comment

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