Here’s Your Marketing Checklist

July 28, 2014 at 4:54 pm 1 comment

Marketing is the key to your business future. Successful marketing creates selling opportunities. Every now and then you have to get away from  day-to-day operational details and review your marketing plan. This checklist is intended to help you decide if your marketing is taking you where you want to go.

Market

Take a look at your target market. How much do you know about your prospects? Are you talking to the right people? Do they look like your most profitable customers? Are there people on your list who made sense in the past, but don’t today? Does everyone in your company agree on the definition of a Class A prospect?

Message

Spread out copies of your marketing materials on a clean table. Include brochures, sales literature, print ads and press releases. Prop open a laptop featuring the home page of your website, and others with your social media efforts. Are you sending out a consistent message? Is it customer-focused? Does it speak to today’s market conditions, or is it rooted in the past?

Media

Are you getting the results you need from print ads, direct mailers, sales letters, telemarketing and trade shows? Are you in front of people often enough to break through the clutter of competing messages and make a good impression?

Method

Do your sales people control the selling process, or do you? Is your marketing strategy clearly defined? Does your marketing program qualify leads, or merely create them? Have you defined the point where marketing stops and selling begins?

Advertisements

Entry filed under: CEO coach, coaching, marketing, marketing coach.

It ain’t semantics, it’s results.

1 Comment Add your own

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Get one today. It’s free!

YourMktgCoach Tweets

Enter your email address to subscribe and receive notifications of new posts.

Categories


%d bloggers like this: