Forty percent of Americans live alone.

May 21, 2012 at 8:38 am Leave a comment

I saw an interesting piece on yesterday’s CBS Sunday Morning … “Live alone? You’re not alone.” It said that, “Roughly four out of ten households are single-person homes, in cities like Seattle (42 percent), San Francisco (39.7 percent), Denver (40.4 percent), and Cleveland (39.9 percent).”

“So who are these wonderful people? Well, one-third (34.5 percent) are 65 or over, and about half (48.3 percent) are between 35 and 64. And the women (17.2 million) outnumber the men (13.9 million).”

One of the people interviewed for the story called single people “indispensible.”

“They go out into the world like no one else does and spend time and money in bars and restaurants, in cafes, in gyms, in clubs,” he said. “They’re the ones who are most likely to go to public events – book readings, art classes, all kinds of public activities that give life to city streets.”

Interesting from many perspectives, but I see it as a marketer. How about you? How will this knowledge affect your marketing strategy?

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Entry filed under: generational marketing, management, marketing, marketing research, strategic planning.

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