This 2 minute video will make you smile.

May 7, 2012 at 6:26 am 4 comments

During my years as a copy writer, creative director and marketing coach, I’ve learned that it’s not what we say that counts, but how we say it.

The video shows an instance of one person helping another use the most powerful words to solve a problem. That’s what successful content creators do and that’s why everyone else can use their help.

Entry filed under: advertising, branding, CEO coach, coaching, marketing, marketing coach.

Something to remember every time you say hello. Forty percent of Americans live alone.

4 Comments Add your own

  • 1. Cblairc  |  May 9, 2012 at 7:46 am

    Reblogged this on The Girl In Pearls and commented:
    This video is such an inspiration.


    • 2. Ken Sethney  |  May 9, 2012 at 8:46 am

      I’m happy that you liked the video. What did you learn from it?


      • 3. Cblairc  |  May 9, 2012 at 3:08 pm

        I learned that the way you say things can change the way you are perceived! I think this is something that can not only be used in advertising, but also in everyday life.


  • 4. Ken Sethney  |  May 9, 2012 at 6:40 pm

    I agree, and I would suggest that in advertising, using any medium, the way you say things determines the way you are perceived. Different customers interpret things differently. Advertisers must make assumptions based on age, gender, location, education, and other factors. I’m a big fan of diverse marketing teams working to cover the necessary bases.



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