How are companies using Web 2.0?

November 21, 2011 at 4:37 pm Leave a comment

Since 2007, thousands of executives from around the world, across a wide range of industries and functional areas, have responded to a survey by McKinsey asking how their organizations are using Web 2.0 technologies. In 2009, McKinsey created a fascinating interactive tool that links the data from survey results and charts it interactively.

This interactive tool focuses on several of the survey’s core questions, from the technologies and tools companies view as most important to what kind of investments, if any, they plan to make in in the future. The survey examines the business use of 12 technologies and tools: blogs, mash-ups (a Web application that combines multiple sources of data into a single tool), microblogging, peer to peer, podcasts, prediction markets, rating, RSS (Really Simple Syndication), social networking, tagging, video sharing, and wikis.

Using the interactive presentation, you can track the performance of each technology through the years or customize the view to compare particular technologies side by side. It also contains an audio guide. Take a look and a listen.

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Entry filed under: marketing, social media.

Should you base prices on cost or value? It’s up to you and me.

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