Should you base prices on cost or value?

November 15, 2011 at 6:25 pm Leave a comment

I just read a great post on Entrepreneur.com by Mark Stiving. “I continually find business owners price their products or services based on what they cost, versus what their customers are willing to pay. Even worse, I find businesses that base prices simply on what their competitors are able to get away with.” His advice:

  1. Listen to your customers.
  2. Know your competition.
  3. Be honest and fair in your self-evaluation.
  4. Recognize that customers are different from others.
Read more here.
Advertisements

Entry filed under: CEO coach, customer focus, marketing, marketing coach, sales.

A magician explains why lies are often the “truth” we want to hear. How are companies using Web 2.0?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Get one today. It’s free!

YourMktgCoach Tweets

Enter your email address to subscribe and receive notifications of new posts.

Categories


%d bloggers like this: