Tight budgets breed the best innovations.

August 25, 2010 at 3:26 pm Leave a comment

By Dan Coughlin, WeirdGuy

Innovative thinking means searching for and implementing a better way.

That’s it. Nothing more. Do not overcomplicate this topic. It’s not about pontificating on highly theoretical concepts and wasting a lot of money. Innovation is improvement in motion.

A business innovation is the process of creating additional value for your customers that they will pay for at a greater profit for your business. Your innovations have to do both: increase value to customers and increase the profits that your organizations make. Creating value that erodes profit is not a business innovation. It’s actually a self-induced death blow to your business.

Read about The Process of Innovation.

Have you found a better way? Have you shared your discovery process with others? If so, did sharing take away from what you’ve done or multiply your ROI?

Ken Sethney [marketing coach]


Entry filed under: coaching.

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