Marketing in a down economy.

February 6, 2010 at 6:56 pm Leave a comment

via Brands on the Brink: Marketing in a Down Economy – Knowledge@Wharton.

Among other victims of the recession, brands have taken a beating. Private labels have gained market share. Consumers are cutting back.

Retailers are turning up the heat. According to panelists who gathered to discuss brand strategy at a recent Wharton Marketing Conference titled, “Connecting with the Evolving Consumer,” marketers need to be especially innovative when it comes to making sense of the shifting economy — and profiting from it.

Advertisements

Entry filed under: branding, marketing, marketing research, strategic planning.

Get ready for the new golden age. Asking the right questions is the best way to manage people.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Get one today. It’s free!

YourMktgCoach Tweets

Enter your email address to subscribe and receive notifications of new posts.

Categories


%d bloggers like this: