Marketing in a down economy.

February 6, 2010 at 6:56 pm Leave a comment

via Brands on the Brink: Marketing in a Down Economy – Knowledge@Wharton.

Among other victims of the recession, brands have taken a beating. Private labels have gained market share. Consumers are cutting back.

Retailers are turning up the heat. According to panelists who gathered to discuss brand strategy at a recent Wharton Marketing Conference titled, “Connecting with the Evolving Consumer,” marketers need to be especially innovative when it comes to making sense of the shifting economy — and profiting from it.

Entry filed under: branding, marketing, marketing research, strategic planning.

Get ready for the new golden age. Asking the right questions is the best way to manage people.

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