Social media helps retailers reach moms.

January 25, 2010 at 4:07 pm Leave a comment

via The KPBJ | KITSAP PENINSULA BUSINESS JOURNAL

Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association RAMA survey conducted by BIGresearch.

The study found that women with children at home are more likely to use Facebook 60.3 percent, MySpace 42.4 percent and Twitter 16.5 percent than average adults 50.2 percent, 34.4 percent, 15.0 percent, respectively. Moreover, 15.3 percent maintain their own blog.“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA.

“Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”

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Entry filed under: marketing coach, social media.

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