Elegant marketing by a landscaping guy.

January 20, 2010 at 5:29 pm Leave a comment

This afternoon, I got up from my desk and headed outside and up my driveway to fetch the mail. On the way, I noticed a small bit of shiny plastic at the edge of the drive and decided to pick it up for proper disposal on my way back to the house, er… office. We had a big wind storm two nights ago. The power was out for hours and trash cans had been tipped over. Stuff happens… no big deal.

When I picked up the plastic bag, I took a look and cracked a smile. There it was, on the edge of my driveway, the most elegant bit of marketing communication I had seen in quite a while.

It was a small plastic bag with a stone and a landscaper’s business card inside. “I work for people in this neighborhood and I’d like to work for you.”
Perfect package, focused targeting, elegant message. BOOM… a trifecta!

If I had been away, the plastic bag would have protected the message from the elements for quite awhile. It was tossed on the side of my driveway, so I wasn’t likely to destroy it with my tires. Business cards are cheap, and no postage was required. The stone can be recycled into my existing landscaping. The I’m just sayin’… this thing is elegant.

As it turns out, I already have a landscaper. BUT, I’m keeping this card just in case.

What’s the most elegant marketing message you received today? How can you learn from it to improve your own?

Entry filed under: advertising, customer focus, key executive coach, marketing, marketing coach, personal branding.

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