The “dog food” test for new ideas.

January 8, 2010 at 10:26 am 1 comment

via Ben Parr, Editor (Mashable)

Almost every great business, both big and small, can trace its roots to an entrepreneur (or more often, a couple of entrepreneurs) with only their determination and an idea for a new enterprise. The very first step for almost any entrepreneur tends to be the idea: finding something that other companies don’t do well or simply don’t do at all.

While you may be an entrepreneur who’s brimming with countless ideas, or maybe you’re a group of friends who see an opportunity, you should never just “jump right in.” Most of the time, that approach ends with heartbreak and a lot of lost cash.

The first thing my entrepreneurial mentor taught me as I was learning about the startup world was the “Will the Dog Eat the Dog Food?” test. Just as Purina tests to make sure canines will eat the dog food they create before it goes to market, a smart entrepreneur has to test and research his or her idea before turning it into a business.

The first step in testing whether the dog will eat the dog food is to answer these questions…

Read more at American Express Small Business

Entry filed under: marketing coach, product development, strategic planning.

Yes, Virginia, people are still reading newspapers. Why good spreadsheets make bad strategies.

1 Comment Add your own

  • 1. Chester Higginbotham  |  September 27, 2014 at 10:51 am

    It’s a relationship tool and relationships take time to develop.
    When I launched my first business, I thought I knew
    a bit about marketing. Look into ways you can satisfy
    your fan’s needs by creating a real buzz about the event you’re throwing or product you’re unveiling.
    Not only will these help you establish credibility, you probably



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