Yes, Virginia, people are still reading newspapers.

December 21, 2009 at 9:58 am Leave a comment

It seems that setting aside a portion of your advertising budget for newspapers isn’t such a bad idea after all. The question every marketer should ask is how can I measure the return on my investment?

Reports of the death of print newspapers may be premature, suggests Scarborough Research. While print newspaper readership is indeed declining slowly, nearly three in four U.S. adults still read printed news on a weekly basis. Printed newspapers appear to be holding onto their audiences well in an era of fragmented media choices, Scarborough says.

Source: The Nielsen Company

Entry filed under: advertising, marketing, strategic planning.

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