Can you sell what you wouldn’t buy?

October 8, 2009 at 9:48 am Leave a comment

You are a savvy shopper, right?. You think before you buy and so does your customer. He’s looking for the same things you are… value, features, performance, benefits. Oh, yeah… and style, color, newness, hipness, whatever.

Take a quick look at your marketing strategy. Look at your products, your message, your results. Would you buy your product from your company? If not, why would anybody else?

Ask your key people how they would answer these questions. Get their honest answers and empower them to suggest necessary changes. Be ready to change your marketing plan as often as you have to so savvy shoppers will buy from you.


Entry filed under: key executive coach, management, marketing, marketing coach, sales, strategic planning.

Embrace change… Radio reaches more adults than the web.

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