What’s your story?

December 7, 2008 at 11:30 am 3 comments

Personal stories can be a powerful way to communicate intangible value.

Back in high school, my sister used to tease me for having “study parties” to prepare for AP physics exams. She called me a nerd, and maybe I was, but I also knew that without those “study parties” I would be lost. I knew that I could handle the concepts of physics, but that I was awful at the math. By meeting with my classmates, I could explain the theory, and they could explain the calculations. It was all about give and take. I’ve understood the value of peer groups for a long time, so I am really passionate about building the community at ExpertCEO, an online network for senior executives and the community that inspired this blog.
— Nathalee Ghafouri, Marketing Manager, ExpertCEO

When I was involved with Vistage as a CEO group chair, I talked to potential candidates about the benefits of joining a peer group. I could have used a similar story about my days in engineering school, but didn’t think of it. Shame on me, because it clearly demonstrates the value of a peer group without sounding like a sales pitch.

Take a minute and think about the stories in your life that could help someone understand the value of what you do. They can be very powerful, and they are free.

Entry filed under: key executive coach, marketing coach, personal branding, social media. Tags: , , , , .

Marketers, know thy market. The Conversation Prism

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