Gratitude makes great marketing!

November 28, 2008 at 11:39 am 1 comment

My wife likes gardening and she likes to bring her garden into the kitchen. Fresh herbs, root vegetables, fruits and berries. I am grateful for these things, but they are not the point of my story.

A few days ago, she received a greeting card in the mail. I recognized the logo on the card, so I assumed it was a “special offer” for a “special customer.” It was something far more powerful… a thank you card from Gardener’s Supply Company.

The copy thanked my wife for her recent order and welcomed her into Gardener’s Supply community. No special offers. No hype. Just gratitude. It made an immediate, positive impression.

Think about it. When you check out at the grocery store or your favorite retail shop, the clerk thanks you. Restaurant servers do the same. Online retailers often include a thank you message on their packing list or invoice, but it doesn’t make much of an impression. Does it?

Gardener’s Supply — a company willing to make an extra effort to deliver extraordinary customer service. Now that’s powerful marketing.

Entry filed under: customer focus, ebusiness, marketing, marketing coach, sales.

Storytelling 101 Marketers, know thy market.

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