Storytelling 101

October 28, 2008 at 4:27 pm Leave a comment

According to the folks at Ethos3

A presentation without a compelling story is like every other presentation you have seen and heard – BORING. On the other hand, a story without a presentation is a Kumbaya moment while roasting wienies and marshmallows. You need both to be epic.

An epic presentation must be well thought, brewed on, and dreamed on. It takes time. It takes research. It takes patience. You can’t build a memorable presentation in an instant. Therefore, it can’t be prepared in a microwave. A great presentation must be built in a crockpot.

A crockpot… I love that choice of imagery. As someone who has delivered a lot of seminars, workshops and keynote presentations, I like their take on Storytelling 101. I also like SlideShare, because it helps people put presentations online, with or without narration.


Entry filed under: key executive coach, marketing, marketing coach.

Trash talk your competition… artfully. Gratitude makes great marketing!

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