Make shrinking dollars work very hard.

October 22, 2008 at 7:41 pm Leave a comment

Seth Godin tells a great story…

25 years ago, driving cross country to go to my first day of work at Spinnaker Software I was the 30th employee I drove through Chicago. And I passed a Spinnaker billboard. Wow! This company was going somewhere if they had billboards all over the country. When I got to work in Boston two days later, I discovered that this was the one and only billboard they had in the country, strategically erected on the road to the big CES trade show.

When I read it, I thought how important it is for a company with limited resources — almost every company in today’s economy — to pick its battles well. One billboard on the right road at the right time. Brilliant!!


Entry filed under: advertising, branding, marketing.

Economic crystal ball. Leading your company through a recession.

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