Economic crystal ball.

September 12, 2008 at 8:19 am Leave a comment

The Institute for Trend Research will conduct an analysis of your company’s sales data to determine where it is in the business cycle, which indicators actually lead your business, and where you can expect to be in the next 12 months.

Bold claim, interesting business model. Instead of targeting Fortune 500 companies, their services are priced for midsize companies. Their chief marketing tool seems to be presentations and seminars for business owners, company presidents and CEOs. I stumbled upon this article which reported on a presentation at Baylor University thanks to a Google Alert for the CEO organization Vistage.

If it sounds too good to be true, you’ve got to love a company that backs up their offer with a money-back guarantee. “For 97% of companies we find relevant leading indicators and market trends that can be used to outperform the competition. For those 3% we can’t, we waive our fees.”


Entry filed under: strategic planning. Tags: , , , , .

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