Should you advertise in a down economy?

July 9, 2008 at 12:40 pm 2 comments

Most of my clients own or manage midsize companies. Some are finding new opportunities and improving sales numbers during the current economic downturn. Others, not so much.

A few years ago, I developed a presentation that looks at advertising in a recession from the 30 thousand foot level. It asks a simple question: Why advertise in a down economy? This slide show walks you through the process I use in strategic planning sessions or workshops for CEOs and senior executives.

To view in full screen mode, click the SlideShare logo, then click the full screen icon on the slide show control bar. If you prefer a “flat” article, here’s a link that will help.

Also, here’s a post with questions the CEO of a midsize company should ask before cutting the marketing budget.

Entry filed under: advertising, CEO coach, key executive coach, management, marketing, marketing coach, strategic planning. Tags: , , , , , , .

Does advertising really work? Who doesn’t like popcorn?

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