Google Alert update.

May 12, 2008 at 12:09 pm Leave a comment

A few days ago, I blogged about using Google Alerts to find out if somebody’s talking about you online. Google offers a zero cost, essentially passive way to monitor your online reputation, keep an eye on the competition, and create opportunities to touch customers when their names are mentioned.

Sad note: I got a Google Alert this morning that told me a customer’s mother had just passed away in another state. I’m on my way to pick up a card to send my condolences. Email just won’t work for some messages.

You might reasonably ask, what does this have to do with marketing? Well, if marketing is about relationships, and I believe it is, then driving to the Hallmark Store, writing a sincere note and dropping the card in the mail will help build an important marketing relationship. If not, who cares? It’s the right thing to do.

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Entry filed under: customer focus, key executive coach, marketing, marketing coach. Tags: , , , .

Keep your company’s message fresh. Analyzing the blogosphere.

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