Analyzing the blogosphere.

May 12, 2008 at 4:08 pm Leave a comment

OK, so maybe you have a budget for marketing research. Most of my small to midsize clients don’t, but larger companies do. Fine. Check out Umbria, recently acquired by the customer opinion folks at J.D. Power & Assoc.

Umbria focuses its marketing intelligence technology on social media—blogs, message boards, Usenet, and product review sites. They deliver data plus analysis of the potential effect of online conversations on brands, markets, consumers and trends.


Entry filed under: advertising, marketing, marketing coach, marketing research, strategic planning. Tags: , , , , .

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