Hey! Somebody’s talking about you.

May 8, 2008 at 7:38 am Leave a comment

Somebody’s talking about you, your company, or your products… and you can find out what they’re saying, whenever they say it. All it takes is a few minutes of effort and zero cost thanks to Google Alerts. Free and easy competitive intelligence.

It will take about 10 seconds to set up an alert for your name. Another 10 seconds for your company’s name… 10 seconds each for your product names. Just enter your search terms, type of search and frequency. The tricky part is the email address. If you have the time, enter your own. If you don’t, assign a dedicated surfer. Ask them to visit the links and report back or forward anything significant.

So, somebody’s talking about you. What’s next? Join the conversation. If they’re saying something nice, say thank you. If they’re saying something negative, say thank you and add some positive comments that might turn them around.

You can also try a customer-focused marketing twist. Set up alerts for key customers, companies, products. If somebody says something nice, send a personal note including the link. If somebody says something not so nice, teach your customer how to use Google Alerts.


Entry filed under: customer focus, key executive coach, marketing, marketing coach, sales. Tags: , , , , .

What’s up with boomer marketing? Keep your company’s message fresh.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Get one today. It’s free!

YourMktgCoach Tweets

Enter your email address to subscribe and receive notifications of new posts.


%d bloggers like this: