Do BlackBerry people tick you off?

May 2, 2008 at 11:00 am 1 comment

Spotted a post on the Egghead Marketing blog this morning, “Terse Reply Syndrome = Best Marketing Campaign of 2008.” It made me think of all the times and people who’ve given me cause to wince, grimace, and swear at my email delivery system of choice. It made me relive the pain. Grrrrrrrrrrrrrrrrr!

One guy in particular. I was starting an important new business partnership early last year. He was designated by the corporate partner to act as a “best practice” advisor to new partners. I would correspond with him via laptop… detailed questions with supporting info for context. Not rambling, but occasionally 2-300 words. He would respond via BlackBerry, “Do it.” Or the ever so helpful, “Won’t work.” Or the epic, “You will receive a meeting notice.” Was he trying to be terse? Probably not. Did he come off like a warm, helpful, supportive partner? Definitely not.

My view: Marketing relationships (all relationships) happen one conversation at a time. If you don’t have time to text a complete message, don’t text. If you HAVE TO RESPOND IMMEDIATELY, check out the folks at who offer a voice-to-text BlackBerry solution.

The CEOs and senior executives I coach need a way to stay in the loop, communicate quickly, AND enhance relationships with peers, subordinates, customers, friends and family. Is this a good one? Don’t know for sure, haven’t used it. But it’s a clever marketing effort by some folks who are trying to solve a very real problem.


Entry filed under: CEO coach, key executive coach, marketing, marketing coach. Tags: , , , , , .

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1 Comment Add your own

  • 1. rsomers  |  May 8, 2008 at 5:32 pm

    Couldn’t agree more – there’s nothing like asking a thoughtful and complete (but not rambling) question and being ‘blackberried’ in response. One conversation at a time is a great guideline



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