Has blogging helped your business?

April 30, 2008 at 10:14 am Leave a comment

Clients and friends have been asking about the ROI from by blogging efforts. I hold them accountable, they hold me accountable… it’s a good thing.

This morning, I was prompted to write the following response to a LinkedIn question by Susan Solomon, VP Marketing at SchoolsFirst Federal Credit Union.

My blog is only two months old, so results are very preliminary. It has generated a few leads, but it’s been more helpful as a credibility builder after the first contact. Back in the day, I used to hand out a brochure after a first meeting with a potential client. It was intended to build credibility, remind the prospect of our discussion if s/he was in shopping mode, and provide something tangible s/he could pass along to a colleague.

Today, the first meeting is likely to be via email. By including a blog address in my signature, and a link to a specific article in the message, I have effectively replaced the brochure of old.

How about you?

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Entry filed under: marketing, sales. Tags: , , .

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