Wisdom of customers… revisited.

April 25, 2008 at 7:52 am 5 comments

In my recent post on tapping the wisdom of customers I talked about Dell’s IdeaStorm as powered by SalesForce.com. It seemed like a valuable if pricey way to gather ideas and test them out before putting them in the development cue.

At $5/user, I thought the SalesForce solution might be too rich for most midsize companies. But if the idea farming process works, I expected to see competitive options in the near future. Here’s one from Survey Analytics, currently in beta…

clipped from ideascale.com

What is IdeaScale?

IdeaScale enables companies to build living/breathing Digg style communities. IdeaScale is based on the simple model of crowdsourcing. It begins with an idea posted to your IdeaScale community by a user. Each idea can be expanded through comments by the community. The ultimate measure of an idea is determined by a voting system. Any idea can be voted to the top or buried back down to the bottom. It combines the “wisdom of the crowds” concept with Web 2.0 models like Digg.

How IdeaScale Works:

  • Users visit a company branded IdeaScale portal
  • They post ideas, suggestions and comments
  • They may also expand upon other ideas
  • They vote other ideas up and down
  • Highly rated and expanded ideas automatically “bubble” to the top
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    Entry filed under: customer focus, key executive coach, marketing, marketing research. Tags: , , , , .

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    5 Comments Add your own

    • 1. Dawn Lacallade  |  April 25, 2008 at 11:59 am

      Ken- Agree the front end cost is a consideration for any company, however, I strongly recommend carefully reviewing the back end management functionality as well. That is not at visible but every bit as important.

      Dawn Lacallade
      Ideastorm Mgr.


    • 2. rkenneth  |  April 25, 2008 at 7:37 pm

      Thanks for commenting, Dawn. I imagine that you folks at Dell looked at the SalesForce.com solution and decided it was worth the price. I’m a believer in the Wisdom of Crowds, so I hope the ROI on IdeaStorm exceeds everyone’s expectations. But I can tell you that few, if any, midsize companies (sales = $5m to $150M) will pay the $5/user advertised by SalesForce. That’s why I’m happy to see alternative solutions coming online. It’s up to the folks at Survey Analytics to deliver appropriate value.


    • 3. Vivek Bhaskaran  |  July 16, 2008 at 11:34 pm

      Disclaimer: I am the CEO of Survey Analytics (We run QuestionPro and IdeaScale)

      I think the model of charging per user (or per idea) is NOT how we plan on marching down. We’ll have flat fee of anywhere between Free (yes), $15/Month and $199/Month.

      Here are some examples of who/how IdeaScale is being used:

      http://askthespeaker.org (Politics)
      http://choicehotels.ideascale.com (Large Biz)
      http://buglabs.ideascale.com (Small Biz)


    • […] a comment to my earlier post, an IdeaStorm manager suggested the power of their tool was on the back end. […]


    • […] a comment to my earlier post, an IdeaStorm manager suggested the power of their solution was on the back end. […]



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