Walking the aisles of a virtual trade show.

April 21, 2008 at 11:09 am Leave a comment

There are things I like about going to a trade show: Looking at one nondescript booth after another and wondering what the heck business these people are in. Being invited to enter yet another prize drawing so the marketing manager can show the boss how many “leads” were collected at the event. Asking a question and watching the exhausted booth person search for answers that weren’t on the well rehearsed script.

Things I don’t like: The travel. (Just shoot me.) Walking the endless rows of nondescript booths wondering what the heck business these people are in. (It’s a love/hate thing.) Paying $12 for a steamed hot dog and a 3/4 oz bag of chips.

But I digress…

Is it time to replace the real thing with virtual trade shows? I think so, but you be the judge. Take a look at Unisfair. How could your company use a virtual trade show?


Entry filed under: ebusiness, key executive coach, marketing, sales. Tags: , , , , .

Vanity google? Designated surfer. Sorry, this is a trick question.

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