Vanity google? Designated surfer.

April 20, 2008 at 10:55 am 1 comment

When was the last time you Googled your company’s name, your product names, your own name? I’m not talking vanity here or paranoia. I’m talking competitive intelligence.

This question occurred to me this morning as I Googled myself. It was relatively painless. I do it every now and then, and I wondered about other folks like you.

My clients are CEOs and senior managers of midsize companies. They don’t have a lot of spare time for Googling themselves, but somebody should. I encourage them to look around for someone in their lives who could be their designated surfer. It could be their child, an employee, a friend or acquaintance. It could be several people with different points of view.

Ask them for a weekly update with links to news sites, blogs, MySpace pages, whatever. Ask them how you show up on Google and other search sites. If there are online industry directories, they should check there too.

Why? You should know how you rank in search results. You should know if competitors come up as sponsored links when somebody Googles your company or your products. You should know if people are saying good things or bad things about you on blogs or social networking sites. Shouldn’t you?

What’s this worth? You decide. You can pick up the cost of their DSL connection. Give them a small “retainer” and a bonus for anything juicy.

And when you find something juicy (bad or good), take a breath, ask around, and decide what you’re going to do a bout it.


Entry filed under: CEO coach, key executive coach, management, marketing, marketing coach. Tags: , , , , .

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