Ten business problems you can solve on the internet.

March 18, 2008 at 7:46 am Leave a comment

A website works when it solves a problem for the site visitor. Visitors may be prospects, customers, sales reps, distributors, retailers, job hunters, investors or the media. When you solve a problem for any one of these, you will benefit by increasing sales, satisfying customers, finding new employees or improving investor/media relations. You may also cut costs and expand your business with new product and market opportunities.

I have selected ten business problems as a starting point for discussions about ebusiness strategy. What is the most important problem you can solve online?

During one of my workshops, the CEO of a home building company with a billion dollars in annual revenue asked how he could motivate employees to use the company’s newly developed intranet. My answer: employees will use the site if it solves problems for them. If it doesn’t, they won’t.

  • Help new and existing customers identify your products and services as solutions they want or need.
  • Simplify your customer’s decision-making process with detailed information, multimedia presentations and product demonstrations.
  • Make it easy for customers to do business with you even if they are halfway around the world.
  • Provide a 24-hour help desk for existing customers with information resources, FAQs and priority e-mail.
  • Help customers gain vital product/industry knowledge via newsletters, online forums and e-seminars.
  • Help sales reps, distributors and/or retailers sell more by giving them high quality sales leads.
  • Support sales reps with up-to-the-minute product information and marketing materials.
  • Automate the information flow for sales reps, distributors and/or retailers with a password protected extranet.
  • Help potential employees find out what positions are available and why your company is a great place to work.
  • Simplify media and investor research by publishing company information, financial reports and news releases.

Important: It’s OK to solve just one. In fact, websites often fail because they try to solve too many problems at once. Pick a problem. Solve it. Move on to the next.
Challenge: Can you suggest another? Please post it as a comment.

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Entry filed under: ebusiness, key executive coach, management. Tags: , .

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