What is marketing?

February 19, 2008 at 9:11 pm 1 comment

For most of my career, I have owned, operated, served and consulted with small to mid-size businesses. I don’t pretend to know how Fortune 500 executives think about marketing, but I have a pretty good idea about the other guys.

Most of the owners, presidents and CEOs I’ve worked with over the years have talked about marketing as all the things they do to support the sales process. I like that. It’s not an academic answer, but it makes sense in the real word.

Marketing is all the meetings we have to discuss our products and how to make them better. It is advertising — online, offline, wherever. It is brochures, mailers, websites, podcasts, tradeshows and press releases. It is great support — excellent service — so customers will give us another chance the next time they want what we have to sell.


Entry filed under: advertising, ebusiness, key executive coach, management, marketing. Tags: , .

Can the king lead the revolution?

1 Comment Add your own

  • 1. Marketing redefined? « Ken Sethney [marketing coach]  |  April 17, 2008 at 9:00 am

    […] Peter Drucker said, “Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. Everything else is a cost center.” I like Drucker’s definition more than mine. […]



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