Posts Tagged strategic planning
I’m 58. I was born near the leading-edge of the baby boom. I am not a “senior citizen.”
I once gave a local barber a dirty look and a piece of my mind when he offered me a senior discount. I should have shut up and kept the $5, but he caught me by surprise. I was only 55. Sheeeesh!
I was appalled when AARP sent me an invitation to join when I turned 50. A couple years later, I joined just to see what it was all about. I let my membership expire after deciding AARP is essentially an organization that exists to license its membership list to insurance companies and other marketers who target the “senior” demographic. Yeah, they do some lobbying, but they never asked me what I’d like them to lobby for so thanks, but no thanks.
Continue Reading May 2, 2008
OK, fine. Nobody likes the “R” word. But like it or not, we are smack dab in the middle of a recession. The question we all face is what do we do about it? You want to cut costs, but where? For some companies the decision is easy, the first cut they make is advertising. But you are not so sure.
I can think of eight solid reasons to continue advertising during a recession. They might even justify boosting your budget, but only if you are prepared to come out the other end as a market leader!
Continue Reading April 16, 2008
According to C.K. Prahalad, the University of Michigan management professor who coauthored the book “Competing For The Future,” this concept is based on the incorrect assumption that top managers can develop strategy and force everyone else to implement it.
In effective organizations, he says, real change is enabled by the people lower down in the organization who are closer to new technologies, to customers and competitors.
In an interview with strategy+business (3Q 96 p84), Dr. Prahalad said, “If you think about strategy as a revolution, as discovery, as innovation, as changing industry norms and industry patterns, then you must acknowledge that no monarchy has ever fomented its own revolution. In other words, senior management does not have a great propensity for change.”
So, how can you get the best ideas from people throughout your organization? Try this…
Continue Reading February 20, 2008
