Comcast (not a client) has apparently adopted this approach in its efforts to climb out of the customer service cellar. Only time will tell if customer service scores will improve, but here’s an example of a single contact that resulted in major publicity for Comcast and a company in Philadelphia called iFractal.
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Add comment May 1, 2008
I spotted an interesting question on LinkedIN today, “For Small - Medium Size Business Owners, what is the #1 Marketing tool they should be using to build their brand.”
A lot of the responders talked about techniques… writing articles, blogging, networking, direct mail, “the internet.” It occurred to me that the #1 tool that every small to midsize business should use to build their brand is attitude. My suggestion…
Continue Reading Add comment April 17, 2008
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