What do blogs have to do with marketing?

Confession: I didn’t really GET this whole Web 2.0 thing. Then, while doing a bit of what used to be called “research,” I found a 3 minute video. Amazing. Lee and Sachi LeFevre (aka Common Craft) have created a series of videos to explain some complicated ideas. They don’t treat their audience like “Dummys.” Instead, they simplify the message to make it understandable. Isn’t that the whole point of marketing, and the biggest challenge facing marketers? Hasn’t it always been?

Continue reading to view the video…