Posts Tagged ebusiness
There are things I like about going to a trade show: Looking at one nondescript booth after another and wondering what the heck business these people are in. Being invited to enter yet another prize drawing so the marketing manager can show the boss how many “leads” were collected at the event. Asking a question and watching the exhausted booth person search for answers that weren’t on the well rehearsed script.
Things I don’t like: The travel. (Just shoot me.) Walking the endless rows of nondescript booths wondering what the heck business these people are in. (It’s a love/hate thing.) Paying $12 for a steamed hot dog and a 3/4 oz bag of chips.
But I digress…
Continue Reading April 21, 2008
Can blogging take the place of a company website? My take is that blogging can be an incredible waste of time, it can also be a useful marketing tool. I use my blog the way marketers used to use printed brochures… to support my message. I also have a “proper” website. I use them both to support my networking efforts as a marketing/internet strategy coach.
Midsize businesses can use blogging if they are able to afford the time and effort to create meaningful content.
Continue Reading April 19, 2008
A successful website can help your company cut costs, generate income and expand your horizons with new product and market opportunities. An unsuccessful website wastes precious time and resources. Worse, it can damage customer relationships and destroy business development opportunities.
The following ten steps will help CEOs and senior executives manage the development and implementation of successful ebusiness initiatives.
Continue Reading March 26, 2008
Companies have been building websites to support marketing, sales and customer service since 1994. Along the way, they have made a lot of mistakes that you can avoid… or repair.
Continue Reading March 24, 2008
A website works when it solves a problem for the site visitor. Visitors may be prospects, customers, sales reps, distributors, retailers, job hunters, investors or the media. When you solve a problem for any one of these, you will benefit by increasing sales, satisfying customers, finding new employees or improving investor/media relations. You may also cut costs and expand your business with new product and market opportunities.
I have selected ten business problems as a starting point for discussions about ebusiness strategy. What is the most important problem you can solve online?
Continue Reading March 18, 2008
