Hey! Somebody’s talking about you.

Somebody’s talking about you, your company, or your products… and you can find out what they’re saying, whenever they say it. All it takes is a few minutes of effort and zero cost thanks to Google Alerts. Free and easy competitive intelligence.

It will take about 10 seconds to set up an alert for your name. Another 10 seconds for your company’s name… 10 seconds each for your product names. Just enter your search terms, type of search and frequency. The tricky part is the email address. If you have the time, enter your own. If you don’t, assign a dedicated surfer. Ask them to visit the links and report back or forward anything significant.

So, somebody’s talking about you. What’s next? Join the conversation. If they’re saying something nice, say thank you. If they’re saying something negative, say thank you and add some positive comments that might turn them around.

You can also try a customer-focused marketing twist. Set up alerts for key customers, companies, products. If somebody says something nice, send a personal note including the link. If somebody says something not so nice, teach your customer how to use Google Alerts.

Vanity google? Designated surfer.

When was the last time you Googled your company’s name, your product names, your own name? I’m not talking vanity here or paranoia. I’m talking competitive intelligence.

This question occurred to me this morning as I Googled myself. It was relatively painless. I do it every now and then, and I wondered about other folks like you.

My clients are CEOs and senior managers of midsize companies. They don’t have a lot of spare time for Googling themselves, but somebody should. I encourage them to look around for someone in their lives who could be their designated surfer. It could be their child, an employee, a friend or acquaintance. It could be several people with different points of view.