Does a company blog make sense?
Can blogging take the place of a company website? My take is that blogging can be an incredible waste of time, it can also be a useful marketing tool. I use my blog the way marketers used to use printed brochures… to support my message. I also have a “proper” website. I use them both to support my networking efforts as a marketing/internet strategy coach.
Midsize businesses can use blogging if they are able to afford the time and effort to create meaningful content.
Continue Reading Add comment April 19, 2008
