Has blogging helped your business?
Clients and friends have been asking about the ROI from by blogging efforts. I hold them accountable, they hold me accountable… it’s a good thing.
This morning, I was prompted to write the following response to a LinkedIn question by Susan Solomon, VP Marketing at SchoolsFirst Federal Credit Union.
My blog is only two months old, so results are very preliminary. It has generated a few leads, but it’s been more helpful as a credibility builder after the first contact. Back in the day, I used to hand out a brochure after a first meeting with a potential client. It was intended to build credibility, remind the prospect of our discussion if s/he was in shopping mode, and provide something tangible s/he could pass along to a colleague.
Today, the first meeting is likely to be via email. By including a blog address in my signature, and a link to a specific article in the message, I have effectively replaced the brochure of old.
How about you?
Add comment April 30, 2008
