Stop selling, start listening.
I’m going to go out on a limb here and suggest that this is a natural law: Everybody wants to buy, nobody wants to be sold. Some of us like to shop, others don’t. But let’s face it, buying stuff feels good. New car, new shirt, tasty Napa cabernet, whatever. I used to coach the president of a moving company whose eyes lit up like Christmas morning when he talked about buying a couple of new trucks.
Maybe it’s just me, but I am annoyed by uninvited sales people (telemarketers, retail clerks, pushy sales reps of all shapes, sizes and descriptions) and the daily onslaught of sales messages (email, banner ads, radio and TV commercials, direct mail, billboards). To me, it’s all spam… unless it talks to me about something I want to buy. Then it’s right place, right time… thanks for making my life much easier! How can you put this “natural law” to work?
Stop selling, start listening. You’ll sell more if you do.
Continue Reading Add comment April 10, 2008
