http://rkenneth.wordpress.com Helping midsize companies make profitable marketing decisions. Mon, 12 May 2008 23:08:51 +0000 http://wordpress.org/?v=MU en http://rkenneth.wordpress.com/2008/05/12/analyzing-the-blogosphere/ http://rkenneth.wordpress.com/2008/05/12/analyzing-the-blogosphere/#comments Mon, 12 May 2008 23:08:51 +0000 rkenneth http://rkenneth.wordpress.com/?p=64 http://rkenneth.wordpress.com/2008/05/12/analyzing-the-blogosphere/feed/ rkenneth http://rkenneth.wordpress.com/2008/05/12/google-alert-update/ http://rkenneth.wordpress.com/2008/05/12/google-alert-update/#comments Mon, 12 May 2008 19:09:00 +0000 rkenneth http://rkenneth.wordpress.com/?p=63 http://rkenneth.wordpress.com/2008/05/12/google-alert-update/feed/ rkenneth http://rkenneth.wordpress.com/2008/05/08/keep-your-companys-message-fresh/ http://rkenneth.wordpress.com/2008/05/08/keep-your-companys-message-fresh/#comments Thu, 08 May 2008 22:53:49 +0000 rkenneth http://rkenneth.wordpress.com/?p=62 FeedBurner. This morning, I wondered of I could use my blog posts to drive fresh content to the home page of my website. I had used FeedBurner to set up an RSS feed, so readers could subscribe to my blog. I wondered if they might have a way to deliver the feed to my website. Five minutes of research tops and I found the answer. They call it BuzzBoost. In effect, it turns a portion of a webpage into an RSS reader. You click a few buttons, complete a couple data fields, and SAVE. When the BuzzBoost page refreshes, it gives you a little bit of html code to copy into your webpage. Here's a link to my home page so you can see the result of my efforts. Here's how I did it... ]]> http://rkenneth.wordpress.com/2008/05/08/keep-your-companys-message-fresh/feed/ rkenneth http://rkenneth.wordpress.com/2008/05/08/hey-somebodys-talking-about-you/ http://rkenneth.wordpress.com/2008/05/08/hey-somebodys-talking-about-you/#comments Thu, 08 May 2008 14:38:15 +0000 rkenneth http://rkenneth.wordpress.com/?p=60 http://rkenneth.wordpress.com/2008/05/08/hey-somebodys-talking-about-you/feed/ rkenneth http://rkenneth.wordpress.com/2008/05/02/whats-up-with-boomer-marketing/ http://rkenneth.wordpress.com/2008/05/02/whats-up-with-boomer-marketing/#comments Fri, 02 May 2008 18:50:33 +0000 rkenneth http://rkenneth.wordpress.com/?p=55 not a "senior citizen." I once gave a local barber a dirty look and a piece of my mind when he offered me a senior discount. I should have shut up and kept the $5, but he caught me by surprise. I was only 55. Sheeeesh! I was appalled when AARP sent me an invitation to join when I turned 50. A couple years later, I joined just to see what it was all about. I let my membership expire after deciding AARP is essentially an organization that exists to license its membership list to insurance companies and other marketers who target the “senior” demographic. Yeah, they do some lobbying, but they never asked me what I'd like them to lobby for so thanks, but no thanks.]]> http://rkenneth.wordpress.com/2008/05/02/whats-up-with-boomer-marketing/feed/ rkenneth Ken Dychtwald\'s \"Age Power\" http://rkenneth.wordpress.com/2008/05/02/do-blackberry-people-tick-you-off/ http://rkenneth.wordpress.com/2008/05/02/do-blackberry-people-tick-you-off/#comments Fri, 02 May 2008 18:00:43 +0000 rkenneth http://rkenneth.wordpress.com/?p=59 Terse Reply Syndrome = Best Marketing Campaign of 2008." It made me think of all the times and people who've given me cause to wince, grimace, and swear at my email delivery system of choice. It made me relive the pain. Grrrrrrrrrrrrrrrrr! One guy in particular. I was starting an important new business partnership early last year. He was designated by the corporate partner to act as a "best practice" advisor to new partners. I would correspond with him via laptop... detailed questions with supporting info for context. Not rambling, but occasionally 2-300 words. He would respond via BlackBerry, "Do it." Or the ever so helpful, "Won't work." Or the epic, "You will receive a meeting notice." Was he trying to be terse? Probably not. Did he come off like a warm, helpful, supportive partner? Definitely not. ]]> http://rkenneth.wordpress.com/2008/05/02/do-blackberry-people-tick-you-off/feed/ rkenneth http://rkenneth.wordpress.com/2008/05/01/dedicated-surfer-scores-pr-win-for-comcast/ http://rkenneth.wordpress.com/2008/05/01/dedicated-surfer-scores-pr-win-for-comcast/#comments Thu, 01 May 2008 17:55:49 +0000 rkenneth http://rkenneth.wordpress.com/2008/05/01/dedicated-surfer-scores-pr-win-for-comcast/ http://rkenneth.wordpress.com/2008/05/01/dedicated-surfer-scores-pr-win-for-comcast/feed/ rkenneth blog it http://rkenneth.wordpress.com/2008/04/30/has-blogging-helped-your-business/ http://rkenneth.wordpress.com/2008/04/30/has-blogging-helped-your-business/#comments Wed, 30 Apr 2008 17:14:00 +0000 rkenneth http://rkenneth.wordpress.com/?p=57 http://rkenneth.wordpress.com/2008/04/30/has-blogging-helped-your-business/feed/ rkenneth http://rkenneth.wordpress.com/2008/04/25/wisdom-of-customers-revisited/ http://rkenneth.wordpress.com/2008/04/25/wisdom-of-customers-revisited/#comments Fri, 25 Apr 2008 14:52:32 +0000 rkenneth http://rkenneth.wordpress.com/2008/04/25/wisdom-of-customers-revisited/ Tapping the wisdom of customers. I talked about Dell's IdeaStorm as powered by SalesForce.com. It seemed like a valuable if pricey way to gather ideas and test them out before putting them in the development cue. At $5/user, I thought the SalesForce solution might be too rich for most midsize companies. But if the idea farming process works, I expected to see competitive options in the near future. Here's one, currently in beta... ]]> http://rkenneth.wordpress.com/2008/04/25/wisdom-of-customers-revisited/feed/ rkenneth blog it http://rkenneth.wordpress.com/2008/04/24/selling-isnt-a-numbers-game-marketing-is/ http://rkenneth.wordpress.com/2008/04/24/selling-isnt-a-numbers-game-marketing-is/#comments Thu, 24 Apr 2008 21:27:18 +0000 rkenneth http://rkenneth.wordpress.com/?p=48 http://rkenneth.wordpress.com/2008/04/24/selling-isnt-a-numbers-game-marketing-is/feed/ rkenneth