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	<title>Ken Sethney [marketing coach]</title>
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	<description>Helping midsize companies make profitable marketing decisions.</description>
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		<title>Ken Sethney [marketing coach]</title>
		<link>http://rkenneth.wordpress.com</link>
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		<title>It&#8217;s up to you and me.</title>
		<link>http://rkenneth.wordpress.com/2011/11/28/the-health-of-our-economy-is-up-to-you-and-me/</link>
		<comments>http://rkenneth.wordpress.com/2011/11/28/the-health-of-our-economy-is-up-to-you-and-me/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 21:53:08 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=826</guid>
		<description><![CDATA[Click image to view a short video.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=826&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Click image to view a short video. </media:title>
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		<title>How are companies using Web 2.0?</title>
		<link>http://rkenneth.wordpress.com/2011/11/21/how-are-companies-using-web-2-0/</link>
		<comments>http://rkenneth.wordpress.com/2011/11/21/how-are-companies-using-web-2-0/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 23:37:18 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=814</guid>
		<description><![CDATA[Since 2007, thousands of executives from around the world, across a wide range of industries and functional areas, have responded to a survey by McKinsey asking how their organizations are using Web 2.0 technologies. In 2009, McKinsey created a fascinating interactive tool that links the data from survey results and charts it interactively. This interactive tool focuses on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=814&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Should you base prices on cost or value?</title>
		<link>http://rkenneth.wordpress.com/2011/11/15/should-you-base-prices-on-cost-or-value/</link>
		<comments>http://rkenneth.wordpress.com/2011/11/15/should-you-base-prices-on-cost-or-value/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 01:25:29 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[customer focus]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=796</guid>
		<description><![CDATA[I just read a great post on Entrepreneur.com by Mark Stiving. &#8221;I continually find business owners price their products or services based on what they cost, versus what their customers are willing to pay. Even worse, I find businesses that base prices simply on what their competitors are able to get away with.&#8221; His advice: Listen to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=796&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>A magician explains why lies are often the &#8220;truth&#8221; we want to hear.</title>
		<link>http://rkenneth.wordpress.com/2011/10/24/a-magician-explains-why-lies-are-often-the-truth-we-want-to-hear/</link>
		<comments>http://rkenneth.wordpress.com/2011/10/24/a-magician-explains-why-lies-are-often-the-truth-we-want-to-hear/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 17:32:37 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=781</guid>
		<description><![CDATA[I put this in the advertising category, because, let&#8217;s face it, most of us feel that advertising is nothing but lies. Of course, we generally refer to other people&#8217;s advertising when we say that&#8230; certainly not our own. I created advertising for a number of years, as a copy writer, creative director, and senior creative [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=781&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Live strong. Laugh often. Never give up.</title>
		<link>http://rkenneth.wordpress.com/2011/09/16/never-give-up/</link>
		<comments>http://rkenneth.wordpress.com/2011/09/16/never-give-up/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 15:38:42 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[key executive coach]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=749</guid>
		<description><![CDATA[Many thanks to Lary Coppola (mayor, publisher, car guy and grandfather par excellence) for posting this on Facebook. Ken Sethney [marketing coach]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=749&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<title>Build your personal board of directors.</title>
		<link>http://rkenneth.wordpress.com/2011/03/11/build-your-personal-board-of-directors/</link>
		<comments>http://rkenneth.wordpress.com/2011/03/11/build-your-personal-board-of-directors/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 18:17:57 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[key executive coach]]></category>
		<category><![CDATA[marketing coach]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=758</guid>
		<description><![CDATA[Do you have a mentor? If so, that&#8217;s great. A one-to-one relationship with a more experienced business person can be very helpful. Now, imagine what it would be like to have a group of people, a personal board of directors, willing to help when you have to make tough decisions. Nurture relationships with people whose perspectives you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=758&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<title>When your ideas meet resistance, build bridges.</title>
		<link>http://rkenneth.wordpress.com/2011/03/09/when-your-ideas-meet-resistance-build-bridges/</link>
		<comments>http://rkenneth.wordpress.com/2011/03/09/when-your-ideas-meet-resistance-build-bridges/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 17:50:42 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[key executive coach]]></category>
		<category><![CDATA[marketing coach]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=753</guid>
		<description><![CDATA[Harvard Business Review management tip&#8230; When your good idea meets resistance, you may be tempted to push your agenda harder, convinced you can enlighten your ignorant audience. But, telling everyone you have the perfect answer rarely makes believers out of them. Don&#8217;t despair. Instead, ask people to participate in shaping your idea, rather than expecting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=753&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rkenneth.wordpress.com/2011/03/09/when-your-ideas-meet-resistance-build-bridges/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Who is an entrepreneur?</title>
		<link>http://rkenneth.wordpress.com/2011/02/21/who-is-an-entrepreneur/</link>
		<comments>http://rkenneth.wordpress.com/2011/02/21/who-is-an-entrepreneur/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 20:14:11 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[coaching]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=742</guid>
		<description><![CDATA[Really? What do you say?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=742&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Make your brand an internal unifying force.</title>
		<link>http://rkenneth.wordpress.com/2011/01/24/make-your-brand-an-internal-unifying-force/</link>
		<comments>http://rkenneth.wordpress.com/2011/01/24/make-your-brand-an-internal-unifying-force/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 17:26:19 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing coach]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=731</guid>
		<description><![CDATA[From a recent Linkedin conversation on the &#8220;ownership&#8221; of brands&#8230; I recently read a speech given by Ken Chenault, Chairman and CEO of American Express, which he delivered to the Economic Club of Boston several years ago. The topic was the power of brands and in it I thought he made a very interesting point [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=731&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rkenneth.wordpress.com/2011/01/24/make-your-brand-an-internal-unifying-force/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<title>Do you have an exit strategy?</title>
		<link>http://rkenneth.wordpress.com/2011/01/13/do-you-have-an-exit-strategy/</link>
		<comments>http://rkenneth.wordpress.com/2011/01/13/do-you-have-an-exit-strategy/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 18:42:08 +0000</pubDate>
		<dc:creator>Ken Sethney</dc:creator>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[exit strategy]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=703</guid>
		<description><![CDATA[90% of business owners and CEOs think it is important to have an exit strategy for their businesses, and 90% don&#8217;t have one. Apparently, not having an exit strategy is the massively dominant exit strategy! I first heard the term when I was coaching the founders of high tech, high growth startups as a volunteer with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&amp;blog=2910853&amp;post=703&amp;subd=rkenneth&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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