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	<title>Ken Sethney [marketing coach]</title>
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	<link>http://rkenneth.wordpress.com</link>
	<description>Helping midsize companies make profitable marketing decisions.</description>
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		<title>Ken Sethney [marketing coach]</title>
		<link>http://rkenneth.wordpress.com</link>
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			<item>
		<title>The Martial Art of Difficult Conversations</title>
		<link>http://rkenneth.wordpress.com/2009/11/13/the-martial-art-of-difficult-conversations/</link>
		<comments>http://rkenneth.wordpress.com/2009/11/13/the-martial-art-of-difficult-conversations/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 16:33:30 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[executive coaching]]></category>
		<category><![CDATA[marketing coach]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[sales management]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=320</guid>
		<description><![CDATA[I&#8217;ve read several books that dealt with making conversations work. Here is a brief article that gives specific advice and a clear example of diffusing a verbal attack. Each of us can use this in our business and family lives, but marketers should consider presenting this to their colleagues in sales and customer service. 

The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=320&subd=rkenneth&ref=&feed=1" />]]></description>
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			<media:title type="html">rkenneth</media:title>
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		<title>Successful entrepreneurs have to beat the odds.</title>
		<link>http://rkenneth.wordpress.com/2009/11/10/successful-entrepreneurs-have-to-beat-the-odds/</link>
		<comments>http://rkenneth.wordpress.com/2009/11/10/successful-entrepreneurs-have-to-beat-the-odds/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 13:23:44 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[business coach]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=314</guid>
		<description><![CDATA[It takes a special kind of person to start a business. It takes skill, energy, dedication and luck to make it successful. The stories told by three entrepreneurs in the following article will sound familiar to every founder of a midsize company. 
The statistics surrounding the survival rate for small businesses have long been subject [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=314&subd=rkenneth&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://rkenneth.wordpress.com/2009/11/10/successful-entrepreneurs-have-to-beat-the-odds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<item>
		<title>Consumers are segmenting themselves.</title>
		<link>http://rkenneth.wordpress.com/2009/11/06/consumers-are-segmenting-themselves/</link>
		<comments>http://rkenneth.wordpress.com/2009/11/06/consumers-are-segmenting-themselves/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 16:15:23 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=311</guid>
		<description><![CDATA[Before allocating resources, savvy marketers identify segments of the marketplace where they stand the best chance of making an impression that will lead to a sale. In short, they look for the &#8220;low hanging fruit&#8221;.
Big companies use sophisticated CRM (customer relationship management) software to track customer activities, compare them with other customers, and target new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=311&subd=rkenneth&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://rkenneth.wordpress.com/2009/11/06/consumers-are-segmenting-themselves/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<title>Radio reaches more adults than the web.</title>
		<link>http://rkenneth.wordpress.com/2009/11/03/radio-reaches-more-adults-than-the-web/</link>
		<comments>http://rkenneth.wordpress.com/2009/11/03/radio-reaches-more-adults-than-the-web/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 02:09:22 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=298</guid>
		<description><![CDATA[
As a former FM DJ &#8212; a long, long time ago &#8212; I took some pride in reading this Chart of the Day. That said, I was surprised to see that radio and television are still the best ways to reach adults. 
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=298&subd=rkenneth&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<title>Can you sell what you wouldn&#8217;t buy?</title>
		<link>http://rkenneth.wordpress.com/2009/10/08/can-you-sell-what-you-wouldnt-buy/</link>
		<comments>http://rkenneth.wordpress.com/2009/10/08/can-you-sell-what-you-wouldnt-buy/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 16:48:48 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[executive coaching]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales management]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=293</guid>
		<description><![CDATA[You are a savvy shopper, right?. You think before you buy and so does your customer. He&#8217;s looking for the same things you are&#8230; value, features, performance, benefits. Oh, yeah&#8230; and style, color, newness, hipness, whatever. 
Take a quick look at your marketing strategy. Look at your products, your message, your results. Would you buy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=293&subd=rkenneth&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://rkenneth.wordpress.com/2009/10/08/can-you-sell-what-you-wouldnt-buy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<item>
		<title>Embrace change&#8230;</title>
		<link>http://rkenneth.wordpress.com/2009/09/21/embrace-change/</link>
		<comments>http://rkenneth.wordpress.com/2009/09/21/embrace-change/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 20:48:15 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing coach]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=290</guid>
		<description><![CDATA[OK, if you&#8217;re not a &#8220;hugger&#8221; you might not know what I mean. And, sheesh (!) that headline is old school, but bear with me. As a marketing coach, a big part of my day is asking questions, so here&#8217;s a biggie&#8230;
What should you be doing tomorrow that you aren&#8217;t doing today? 

   [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=290&subd=rkenneth&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://rkenneth.wordpress.com/2009/09/21/embrace-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<item>
		<title>Social media marketing answers.</title>
		<link>http://rkenneth.wordpress.com/2009/09/02/social-media-marketing-answers/</link>
		<comments>http://rkenneth.wordpress.com/2009/09/02/social-media-marketing-answers/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 23:34:38 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=276</guid>
		<description><![CDATA[I asked questions, maybe this YouTube video contains the answers. You be the judge. Please leave a comment and tell me what you think. 

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=276&subd=rkenneth&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<item>
		<title>Questions about advertising in a down economy.</title>
		<link>http://rkenneth.wordpress.com/2009/06/23/questions-about-advertising-in-a-down-economy/</link>
		<comments>http://rkenneth.wordpress.com/2009/06/23/questions-about-advertising-in-a-down-economy/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 15:48:55 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=260</guid>
		<description><![CDATA[I work with people who run companies. As a coach, I don&#8217;t try to convince them of anything. I make sure they have the information and resources they need to make the right decisions for themselves. Mostly, I ask questions&#8230;

If you slash your marketing budget, how will your customers know that you are alive and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=260&subd=rkenneth&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://rkenneth.wordpress.com/2009/06/23/questions-about-advertising-in-a-down-economy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<title>Standing out in a crowd. What crowd?</title>
		<link>http://rkenneth.wordpress.com/2009/06/06/standing-out-in-a-crowd/</link>
		<comments>http://rkenneth.wordpress.com/2009/06/06/standing-out-in-a-crowd/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 15:50:43 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[business coach]]></category>
		<category><![CDATA[executive coaching]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=232</guid>
		<description><![CDATA[One of the biggest problems for any marketer is getting people&#8217;s attention. OK, great products, customer-focused messages, enticing offers and amazing customer service aren&#8217;t easy. But once you have all those other things, you have to do is get noticed. 
Yesterday, I was reading Seth Godin&#8217;s blog. Seth knows how to get noticed, but that&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=232&subd=rkenneth&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rkenneth</media:title>
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		<title>Social media marketing miracle!</title>
		<link>http://rkenneth.wordpress.com/2009/05/21/social-media-marketing-miracle/</link>
		<comments>http://rkenneth.wordpress.com/2009/05/21/social-media-marketing-miracle/#comments</comments>
		<pubDate>Thu, 21 May 2009 14:33:06 +0000</pubDate>
		<dc:creator>rkenneth</dc:creator>
				<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[ebusiness]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=223</guid>
		<description><![CDATA[Balderdash. If social media marketing works for you, great. Show me the money! Thus far, nobody has. That&#8217;s why I chuckled a bit this morning when the Industry Standard Weekly Edition newsletter arrived. 
Lately it seems I can&#8217;t go anywhere without running into a gaggle of social media consultants bloviating about the wonders of social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rkenneth.wordpress.com&blog=2910853&post=223&subd=rkenneth&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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