Standing out in a crowd. What crowd?

One of the biggest problems for any marketer is getting people’s attention. OK, great products, customer-focused messages, enticing offers and amazing customer service aren’t easy. But once you have all those other things, you have to do is get noticed.

Yesterday, I was reading Seth Godin’s blog. Seth knows how to get noticed, but that’s not my point… at least not entirely. He was describing his alternative MBA program. In his words, “Unaccredited, residential, free and six months long. A new way to learn about a new way of doing business.”

Most of the nine “graduates” left the program ready to start or grow their entrepreneurial companies. One, was determined to land the best job ever. What makes Susan Lewis different is her approach. She isn’t submitting hundreds of résumés (crowd), she’s inviting potential employers to apply to her (what crowd?).

Looking for someone whose unique skill is getting things done? Are you ready to offer a place where she can exercise her skills to the fullest? Check out the susanhiresaboss site for position qualifications and to apply.

How is she getting noticed? She got mentioned on Godin’s blog. Not a bad start. She’s also using a wide range of social media. Who wouldn’t click on a link to susanhiresaboss?

So, what can you do to stand out from the crowd?

For one thing, you can advertise in a down economy. You can realize that gratitude makes great marketing. You can tell personal stories that no one else can tell.

If you are doing something really different, leave a comment and tell me about it.